Bitcoin and the McRib: A Curious Case of Market Coincidence

Michael Coale

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The correlation between Bitcoin’s price and the availability of McDonald’s McRib is an amusing yet largely speculative phenomenon that some enthusiasts have dubbed “The McRib Effect.” This comparison may sound far-fetched, but it speaks to the broader tendency of people seeking patterns in markets and culture.

The McRib’s Release History

The McRib has been released sporadically over the years, with most launches occurring in the fall months. For instance, in recent years, McRib re-releases happened in October 2017, October 2018, and December 2020, usually as limited-time promotions​.

Bitcoin’s Price Movements

While Bitcoin has seen extreme volatility throughout its existence, with significant price fluctuations during these years, the McRib’s availability does not directly correspond to any profound shifts in Bitcoin prices. However, for entertainment purposes, let’s look at some dates:

  • October 2017: McRib returned to select locations, and during this period, Bitcoin saw significant growth. From early October to December 2017, Bitcoin’s price surged from around $4,000 to nearly $20,000.
  • October 2018: McRib made another appearance, and Bitcoin was in a downtrend. In late 2018, Bitcoin’s value dropped from around $6,000 to below $4,000.
  • December 2020: McRib was available nationwide, and Bitcoin began its climb toward its all-time high. From December 2020 to January 2021, Bitcoin’s price rose from $19,000 to over $40,000.

Is There a Real Correlation?

Though some claim that the McRib’s presence boosts Bitcoin’s price (or vice versa), this correlation is likely more coincidental than causal. The McRib’s releases are usually tied to marketing strategies and pork prices, while Bitcoin’s fluctuations are driven by macroeconomic factors, investor sentiment, and adoption​.

The playful idea of connecting McRib’s limited-time offers to Bitcoin’s unpredictable market movements offers a lighthearted reminder that in economics and finance, correlation does not equal causation.

McRib

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